Public Relations

In the era of 24-hour news, and in the midst of a worldwide recession, the battle to be seen and heard is more intense than ever. We can help you to use the media to your best advantage.

The concept of PR – Public Relations – is as old as the Bible itself. Jesus advised His followers not to hide their light under a bushel, but to put it on a lamp stand “that they may see your good works”.
PR mattered two thousand years ago and it’s even more important today.

The thinking organisation or business cares about its image, so it’s important to get the right message across – YOUR message. What you say, and how you say it, can be the difference between success and failure, triumph and disaster. You need to get it right.

Leapfrog Communications can help you with:
• Strategy – plan an effective PR campaign
• Opportunity – recognise every occasion to attract positive publicity
• Interview Skills – get your spokespeople ready to look and sound well on TV and radio
• Copy-writing – prepare press releases / web content which will guarantee attention
• Damage Limitation – prevent a crisis from becoming a disaster

Why Use Leapfrog Communications?
• Experience – our partners have a combined 60 years’ experience in radio, TV and newspapers
• Expertise – we know the media landscape intimately
• Connected – we have excellent contacts in the Press and Media
• ‘Insider knowledge’ – we know what makes a story, how to pitch an idea, which medium to use
• Confidentiality – you can rely on us to be discreet

“Leapfrog Communications achieved an excellent level of media coverage for the public launch of our project…”
Diocese of Derry and Raphoe